e.l.f. Cosmetics: Motorsport

● ART DIRECTION, COLLAGE

Ahead of the inaugural Las Vegas F1 Grand Prix, our team forged an epic crossover between two unlikely categories: beauty and motorsports. We cast Katherine Legge – e.l.f. ambassador and Indy 500 driver – as the cover star of a dedicated motorsports destination on Nylon. The content suite offered a woman-forward lens on the current motorsports landscape which resonated with Nylon’s core audience. (VIEW LIVE)

● Art Direction

The concept behind the photography was to portray Katherine Legge in the same way her male racecar driver counterparts – bold, unwaivering, and polished. For her styling, we borrowed cues from motorsport but, with a distinct Nylon edge.

● The Issue

Since we were building an entire issue that folded in new branded articles – including the Katherine Legge feature – with existing motorsport content on Nylon, there needed to be cohesion between the photography we captured and the Nylon collage style.

I created four distinct collages for our branded articles to weave within the issue, grounded in the same bold color palette and tone we built for the photography.

E.L.F. COSMETICS + NYLON

CREDITS

PHOTOGRAPHY: ROSALINE SHAHNAVAZ
ART DIRECTION: ALEXIS APOLLONIO, ANGE POCCIA
DESIGN & COLLAGE: ALEXIS APOLLONIO
STYLING: RACHEL GILMAN
HMU: ASHLEIGH CIUCCI
PRODUCTION: DANICA BUTKOVICH
BRANDED BEAUTY DIRECTION: IRMA ELEZOVIC
COPY: NEHA TANDON

ALEXIS APOLLONIO

NEW YORK, NY

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