ALEXIS APOLLONIO● INFO

    Jean Paul Gaultier:
    The Gift Playlist


    ● ART DIRECTION, COLLAGE, SOCIAL


    To generate awareness of Jean Paul Gaultier’s three hero fragrances during the holiday season, we produced a digital destination called “The Gift Playlist” on Nylon. We supplied readers with timely fragrance, style, and gifting content to help them unlock excitement for the upcoming holidays. The visual identity and art direction for the destination was wrapped around the idea of an ‘icy holiday party,’ influenced by the bold party spirit embodied by the two brands.





    ● Art Direction

    The photography existed in an imaginary ‘icy holiday party’ where JPG fragrances were served on crystal platters – the centerpiece of decor – and the topic on everyone’s lips. We wanted lively imagery so we worked directly with our photographer and prop stylist to create movement with ice, smoke, and props.

    For the destination’s overarching art direction, we relied heavily on iced-out collages for all of our custom content but, aligned the collages and photography to each other in tandem.








    ● Collage


    For The Gift Playlist destination, we imagined and designed an immersive, icy wonderland for all of our holiday gifting, beauty, and style content to live in.

    Leveraging the fragrance’s various scent profiles, I collaged visuals for site and social that helped Nylon readers visualize and imagine the scent notes of each (at least until scratch and sniff works through the phone).     








    CAMPAIGN FOR
    JEAN PAUL GAULTIER + NYLON
    • CREDITS

    PHOTOGRAPHY:  IAN LORING SHIVER
    ART DIRECTION: ALEXIS APOLLONIO, ANGE POCCIA & JULIE VACCARO
    DESIGN: ALEXIS APOLLONIO
    PROP STYLING: KELSI WINDMILLER
    MAKEUP: BECCA LOW
    PRODUCTION: NANCY VALEV
    BRANDED BEAUTY DIRECTION: SHYEMA AZAM



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