ALEXIS APOLLONIO● INFO

    Ten To One:
    Caribbean Rum


    ● DESIGN, MARKETING, SOCIAL, EMAIL, PRINT

    Ten To One is a craft rum brand based in NYC that celebrates authentic Caribbean culture through the lens of its Trinidad and Tobago-born founder. The brand challenges tired stereotypes by showcasing modern Caribbean excellence and heritage.

    The Art Director and I brainstormed new concepts for social media and email newsletters to expand TTO’s storytelling. What followed was a suite of designed organic social templates highlighting awards and press to increase brand awareness and credibility. We also developed new printed collateral for on-site tastings and events.





    ● Brand Design



    One of my key responsibilities during my time with TTO was to experiment with new expressions of the brand’s identity while maintaining the core look and feel.

    From developing new email layouts and branded pins, to designing social posts or print collateral – all maintained a strong connection to the established style guidelines.









    BRAND AND MARKETING ASSETS
    FOR TEN TO ONE RUM
    • CREDITS

    ART DIRECTION: OSCAR PIPSON
    DESIGN: ALEXIS APOLLONIO



    ALEXIS APOLLONIO


      
    NEW YORK, NY

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